Individuals have been utilizing beauty products since the dawn of civilisation, and but the beauty industry has witnessed far more flux in the very last five years than at any time prior to. Legacy conglomerates, like Revlon, have been challenged by indie disruptors like Milani and Bubble. The swath of strategic potential buyers has widened from core stakeholders like L’Oréal, Unilever and The Estée Lauder Providers to common customer products enterprises like Church & Dwight and loved ones financial investment cars these as Famille C. Stars and influencers are clamouring to leverage their followings and build their have natural beauty enterprises.
To take a look at these modifications, we designed The Small business of Natural beauty, bringing the very same sort of agenda-setting coverage that has built BoF the most necessary and trustworthy voice in the worldwide trend sector to the elegance and wellness space.
Today, we are doubling down on that motivation. We consider that the beauty marketplace demands a fashionable, globally-minded B2B publication that does extra than simply include the news, supplying in-depth examination and consultative-style information to magnificence and wellness experts all-around the world..
To direct this initiative, we have tapped veteran natural beauty journalist Priya Rao as Executive Editor. In the coming months, doing work closely with our natural beauty editor-at big-Rachel Strugatz, Priya will establish an expanded providing of must-read through news, analytical functions, proprietary investigation and gatherings all concentrated on the elegance space:
2 focused weekly newsletters — This week, we introduce a new, flagship weekly newsletter released each individual Monday penned by Priya. On Thursdays, Rachel Strugatz will continue on to share her weekly industry scoops and insights. To indicator up for these totally free weekly newsletters, simply click in this article.2 once-a-year BoF Qualified situation studies — Upcoming month, you will see the initial of two situation experiments on the elegance sector concentrated on e.l.f. attractiveness. When an indie commence-up, e.l.f has found 15 consecutive quarters of development and developed the template for how models can use TikTok to get Gen-Z’s loyalty. Our situation examine will break down how they have performed it. To indicator up for BoF Qualified, click in this article.The Point out of Vogue: Splendor Report — In May, we will publish a dedicated report on the global splendor industry in partnership with McKinsey & Organization as component of The Condition of Fashion sequence, now in its eighth yr. Stay tuned for updates on this report.The Business enterprise of Attractiveness World Discussion board: Concerning Could 30 and June 1, we will hold our initial invitation-only collecting bringing together international attractiveness leaders at an intimate off-piste site in California, impressed by BoF VOICES, the remarkably-predicted yearly vogue sector event that established a new bar for what a experienced meeting can be: interactive, inspiring and insightful. To study a lot more about partnership opportunities or to request an invitation to go to, email us.
We hope you get pleasure from The Business of Beauty and search forward to your suggestions as we deepen our concentrate on this dynamic and fascinating field.
Founder and CEO