Thank You for ‘Navigating’ the Pandemic

The English language is stuffed with nautical metaphors. In organization, captains of market acquire the helm of sinking companies and test to preserve them afloat, at times in the deal with of sturdy headwinds.

When Covid-19 cast anyone into uncharted waters in early 2020, a person nautical metaphor held popping up in earnings calls, regulatory filings, information releases and other company files: All of a sudden everybody was conversing about how chief executives would “navigate” the pandemic.

They’re nevertheless navigating things — these times generally superior inflation and fears of a economic downturn.

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