Sonos Consolidates World wide PR Company With Praytell

SANTA BARBARA, CA — Sensible speaker maker Sonos has consolidated its international PR enterprise with Praytell, ending its almost 5-12 months romantic relationship with Edelman, PRovoke Media has discovered.

Formally named Sonos’ international and North The usa PR company of record, Praytell will cope with all brand name, products and company communications for the residence seem methods corporation. Tech follow head Jennifer Velez will direct the function.

Praytell received the enterprise late very last calendar year next a aggressive overview that evaluated agencies’ knowledge in manufacturer and solution PR as well as power in earning cultural connections, Sonos told PRovoke Media in a assertion.

“We were being impressed with their creativity and unconventional strategies to our RFP concerns — they not only have an acute comprehending of how to push acquired in today’s landscape but are in-tune with wherever the market is heading,” Sonos mentioned. Praytell kicked off the partnership with a world wide holiday getaway model campaign.

As international AOR, Praytell has assumed duties that formerly belonged to 3 company associates like Edelman, which experienced the greatest piece of the profitable small business.

In 2018, Sonos named Edelman its global agency of file for tech PR, which runs the gamut of the company’s tech-similar target — approach, lengthy-time period setting up, media relations and believed leadership amongst them — immediately after a strong connection with Weber Shandwick.

Edelman was also tapped to tackle Sonos’ tech PR in the US and act as Sonos’ agency of document in Canada.

M&C Saatchi PR, in the meantime, was awarded the identical breadth of responsibilities in the United kingdom and Italy, when a person of its models, termed Concealed Characters, served as Sonos’ PR company partner in Australia.  Sonos gave its Swiss small business to Zurich-centered Farner Consulting.

Sonos’ modify in PR associates comes subsequent a rocky fiscal 2022 that observed Q4 earnings tumble 12% calendar year-in excess of-calendar year to $316.3 million in line with the beating taken by the tech sector. The enterprise, however, is banking on a a much healthier FY 2023, with inventory shares on the uptick and ideas to extend into four new item types this 12 months.

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