MILAN (AP) — The Prada style dwelling began charting a line of succession on its small business facet, asserting Tuesday that it is tapping a previous LVMH govt as its upcoming CEO and confirming that Miuccia Prada will continue in her imaginative roles.
Andrea Guerra is established to be confirmed by the board up coming month as the new CEO, succeeding Patrizio Bertelli, who will remain on as chairman. The shift is supposed as a action toward ultimately handing the reins of Prada Team to Bertelli and Miuccia Prada’s son, Lorenzo Bertelli. The young Bertelli now oversees electronic marketing and sustainability.
The assertion emphasised that Miuccia Prada will stay co-resourceful director of Prada with Raf Simons, creative director of Miu Miu and a board member.
“This is a elementary stage we have determined to undertake, whilst fully engaged in the corporation, to add additional to the evolution of the Prada Team, and to relieve the succession of Lorenzo Bertelli, the long term leader of the team,’’ Patrizio Bertelli and Prada claimed in a statement.
Guerra, 57, is just one of Italy’s optimum-profile executives, serving as the very long-time CEO of Luxottica, the world’s premier eyewear enterprise, adopted by a stint at the Eataly international chain of eateries and market for Italian-manufactured specialties. Most recently, he was in govt positions at the French conglomerate LVMH.
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Succession is an situation at Italy’s family members-operate firms, and not only in trend, and the go appears intend on sending a concept to monetary markets that a strategy is in place. Guerra has longtime encounter in a relatives-run company, serving for a decade as CEO at Luxottica right before operator and founder, the late Leonardo del Vecchio, took back again working day-to-day functions pursuing disagreements.
Prada denied that bringing on Raf Simons in 2020 was a shift intended to established up the imaginative succession at the style property specializing in luxurious handbags, footwear and understated attire. Nonetheless, speculation started off anew just after the Belgian designer introduced past month that he is closing his eponymous vogue model after 27 many years.
In addition to the Prada and Miu Miu style homes, the Prada Team also involves the footwear firms Church’s and Auto Shoe, as perfectly as the pastry store Marchese with 627 stores in 70 countries.
Prada trades in Hong Kong, the place shares shut down 2.33% just in advance of the announcement was designed.
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