WALLINGFORD — What commenced as a small business in her basement in the Fairfield place grew into a entire grooming provider for Harmarie Lebrón.
The 32-year-old recently opened The Pet dog Den Grooming Spa at 200 Church St. in Wallingford.
Just after getting rid of her retail job, Lebrón wanted to find a less costly way to groom her cocker spaniel, Luna. She invested in some expert grooming machines and started grooming the dog herself.
“It’s a single of these points that it was just value helpful to master how to groom your possess dog as opposed to the wrestle of heading just about every a few months to get her completed for the reason that she experienced a pretty thick coat,” Lebrón extra.
Luna is now jogging a professional grooming company, .
“The concept sort of just stemmed from my general appreciate of animals. I have normally had a pet escalating up and I needed it to be a position the place I would want to acquire my canine,” Lebrón stated. “I skilled grooming on different degrees from distinct other shops, very little versus any person, anyone does almost everything the way that it performs for them. But for me, it was extra like I want it to sense like property but I am also from New York at first so I want that modern day, sleek, high-end vibe.”
Creating her clientele
Lebrón started building her client base by hanging out in a park or going on walks with her puppy. Folks started to take notice of Lebron’s grooming capabilities.
“People would inquire ‘who is grooming your canine?,’ ‘where do I acquire her? she seems to be remarkable,’” Lebrón stated. “And I started out making a clientele that way and then it spread from word of mouth. It obtained to the stage the place grooming at your household, even although it was nice and still had the cozy come to feel, was just not massive ample.”
In advance of opening her organization, Lebrón, who served in the Military for four several years, got a occupation performing at a grooming salon using the knowledge she obtained from doing the job on her personal doggy. From that knowledge, she commenced to consider recognize of items she desired to do in a different way.
“I explained ‘you know what? I will not want to get the job done for anyone else,’” Lebrón claimed. “I’d relatively do this for myself. And I started off seeing a whole lot of items that I would want to do in another way and it is a little tricky since when you don’t individual the organization, you may perhaps have a sure total of say as to how items get performed, but it’ll in no way be the way that you would do it yourself.”
Opening a storefront
Right after grooming for a though she recognized that it was not good to her purchasers or their pets to groom their animals in a tiny space in her home, so she opted to get a storefront.
Lebrón received a storefront in the 200 Church Street plaza in the Yalesville portion of Wallingford. The area she selected has big home windows, which was interesting to Lebrón because it would allow for for a lot more transparency with her clients.
“What I enjoy about it is that when I to start with observed it, all these walls have been constructed by now, there have been home windows all in excess of the put in every single area and I really like that mainly because it really is a have faith in detail,” Lebrón reported. “I want the customer to be in a position to believe in me and the canine to be able to believe in me. And the truth that you can stroll in and you can see in which the dog is receiving groomed and you can stroll down the minor hallway and see the bathing spots. That was significant to me far too.”
Lebrón enlisted the aid of her boyfriend and his dad and the a few renovated the house on their possess. From the flooring, tubs, plumbing, logo and paintings of her cocker spaniel that decorate the walls, almost everything was crafted to make Lebrón’s aspiration come true.
Lebrón opened her storefront to the public in October and is now completely booked every single Saturday for the next month and a half.
A groomer like no other
She said the just one of the most important issues folks like about her business enterprise is not only the high quality haircuts and mud baths but also the truth that she is a real individual who takes the time in advance of each and every session to join with each and every of her furry consumers.
“In this field, owning conversations is incredibly vital,” explained Lebrón, who has Italian and Puerto Rican roots and speaks Spanish as properly as English. “One, the person’s coming in with their doggy. Their doggy isn’t going to know you. They’re getting a perception of how you interact with their proprietor and with them. So developing a foundation where you fellas are in good standing and just pleased to form of communicate with each individual other, appears odd, but on a chemical level, of class, it releases pheromones. Pet dogs choose up on all of that.”
Shannon St. Hilaire of Wallingford made a decision to test having her German shepherd, Spirit, to be groomed by Lebrón just after a several tips from her mates. She described her expertise with The Pet Den as “awesome.”
She also appreciates that its a woman-owned company and that Lebrón is a navy veteran.
“She, you know, bought me in appropriate absent,” St. Hilaire claimed. “Spirit was the only puppy there so it was very comforting for him. He did great with her. He had some undesirable grooming ordeals in advance of which is why I is not going to choose him incredibly usually… And she’s a veteran and it is really a female-owned company. So we test to help in which we can.”
Lebrón also prides herself on not having any crates, letting the canines having groomed to roam.
“So if the dog will come in, and I’m with yet another canine, he’ll cling out in the very same place as me so I can hold an eye on him. I hardly ever have them unsupervised with each other, ” she discussed.
Providing back to the local community
Lebrón also formed a partnership with Wallingford Animal Shelter on 5 Pent Street.
The shelter generally calls Lebron when any of their shelter canine require to get groomed.
“The shelter pet dogs, they arrive in below and they’re just so pleased just to not be in their crate and run all over,” Lebrón said. “You see them when they occur in and they look nuts. And then you get them groomed and it is like a complete unique dog that is leaving and the canine feels better.”
Lebrón stated that as her business enterprise grows, she hopes to carry on offering back again to the community. She also hopes to take her enterprise to the “next level” by hiring a workforce of folks who are skilled and treat dogs the way that they’are supposed to and also perhaps open a next area in the neighborhood.